Edelweiss is adding a bright seasonal twist to its Alpine-born wheat beer with the launch of Edelweiss Lemon Honey, a limited-edition flavour now available exclusively in Peninsular Malaysia. The new variant brings together the beer’s familiar smooth character with a mix of citrus and soft sweetness, offering an easygoing option for casual get-togethers.
The Lemon Honey blend introduces zesty lemon notes balanced with a touch of honey, enhancing the classic Edelweiss profile without overwhelming it. Sold in 320ml cans, it is positioned as a simple, refreshing choice to enjoy with a partner or a small group of friends.
“Edelweiss has always been about exploring new flavours inspired by nature. With Lemon Honey, we’ve brought together zesty citrus and gentle honey sweetness to create a smooth, balanced taste that feels distinctly Edelweiss – and one that complements the flavours many Malaysians already enjoy,” said Sean O’Donnell, Marketing Director, HEINEKEN Malaysia.
To mark the launch, shoppers who purchase any Edelweiss product from November 1 to December 31, 2025, will be in the running to win an all-expenses-paid trip for two to Club Med Phuket worth RM8,000, or Touch ’n Go eWallet credits worth RM30. Terms and conditions apply.
Edelweiss Lemon Honey can be found in major supermarkets, hypermarkets, and convenience stores, as well as online via the official HEINEKEN Malaysia stores on Shopee and Lazada. Updates and promotions are shared on Instagram at @edelweissbeer.my.
The brand reminds consumers that Edelweiss products and related promotions are strictly for non-Muslims aged 21 and above, and encourages responsible enjoyment at all times.
